in-house studio
How AI Is Transforming the Ad Industry
We've seen success with our AI powered platform across a variety of brands from Expedia and ANA Japan to OLA and TikTok. As part of building a global in-house studio to support their growth post-covid, Expedia were searching for a tool that could organise workflows, unite remote teams and drive down costs in production. IQ provides the backbone to Expedia's new in-house studio facilitating end to end production workflow and remote production commissioning, showing a'single master view' of everything going on across their production teams. IQ has decreased the time it takes to deliver projects, increasing communication and collaboration across international teams, and removing the need for complicated email feedback and WeTransfer.
The end of Infinity: Disney scraps video game series as it closes in-house studio
Disney is axing its Disney Infinity series of video games, the company has announced. The decision, which has resulted in a 147m write-off, will involve the closure of Disney's in-house studio, Avalanche Software, and in effect marks the entertainment giant's withdrawal from the console gaming sector. Originally launched in 2013, Disney Infinity was intended to compete with Activision's billion-dollar Skylanders franchise. The company released three titles in the action adventure series, each accompanied by a range of compatible toy figures, which could be placed on a special "portal" device to interact with the game. The Infinity titles featured characters and scenes from its own classic movies as well as Marvel and Lucasfilm, companies Disney recently purchased.